Simo Alberti — portrait in navy tuxedo
AMBITIOUS PRODUCT DESIGN ENGINEERING LEADER, FUELED BY OPTIMISM, DRIVEN BY PASSION, WITH A HEALTHY DISREGARD FOR THE IMPOSSIBLE.

Designing the improbable since 2014.

Currently designing AI wearables at Meta Reality Labs.

I'm a product design engineering leader based in San Francisco. For the past decade I've designed and shipped hardware that people actually use — from flow batteries to electric scooters to the next generation of AI wearables at Meta's Reality Labs.

I love the messy middle of hardware — the place where industrial design, architecture, manufacturing, and business reality collide. My job is to make ambitious products real: on a timeline, at a cost, at a quality bar that holds up.

Currently
Product Design Engineering Manager · Meta Reality Labs
Based in
San Francisco, CA
Education
Cal Poly SLO — MS Mechanical, BS Aerospace
Languages
English · Italiano (native)

Companies & collaborators.

— Operating principles

How I build.

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01

Build for production.

Designs that survive contact with users, manufacturing, and reality. The whiteboard idea is the easy part — making it real, on a timeline, at a cost, is the job.

02

Cut, don't compromise.

A smaller product that ships beats a bigger one that doesn't. The art is choosing what to drop without losing what makes it sing.

03

Respect the timeline.

Time is the constraint that makes a product real. A perfect design that misses the window is a beautiful idea — nothing more.

04

Heart over headcount.

A small obsessed team beats a big distracted one every time. Find the obsessed ones. Trust them. Get out of their way.

Hardware doesn't lie.
Build it real, on a timeline,
at a cost, with heart.

— operating principle, since 2014.

Let's build something.

Open to interesting hardware problems,
leadership conversations, and a good coffee.

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